Who We Are
Innovative Wellness Publishing
HardMagic is one of five companies owned by entrepreneur, Matt Hackney. The internship integrates health & fitness with publishing. Interns will have the opportunity to work alongside fitness professionals in the creation of web pages, magazine articles, and books.
In 2009, we have a selection of 8 books we plan to publish in the realm of health & fitness. They are as follows:
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| Green & New Age
 Our books are known for being innovative and new age. Check out Donkey Business for example.
"Human beings used to kill animals primarily for meat and hides; however, that changed with the advent of animal domestication around 8000 BC. At that time, goats and sheep were domesticated in the Middle East and lived on a diet of grass. Farmers realized that animals could sustain themselves on an easily obtainable stock of food which was otherwise useless to humans, so they started experimenting with other uses for animal byproducts; hence human consumption of animal milk. Now, instead of simply hunting animals and getting one share of meat and skin, they capitalized on milk production and used the same animals for years.
There is evidence of humans drinking milk from many mammals, including goats, sheep, camels, donkeys, even water buffalo, but cow's milk is by far the biggest industry for animal milk. Why? Because cows can produce nearly 40 liters of milk in one milking. In this world of quantity over quality, cow's milk made the most sense."
This excerpt was written entirely by one of our interns - Thanks to Jessica Fix of UCSB!
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